SEO Specialist

Job Description

Position Summary:
An SEO Specialist is responsible for developing and implementing strategies to improve the visibility and ranking of a website on search engines. This role involves optimizing website content, conducting keyword research, analyzing search trends, and staying updated on SEO best practices to drive organic traffic and enhance user experience.

Key Responsibilities:

• Conduct keyword research and analyze search trends to identify optimization opportunities.
• Optimize website content, meta tags, images, and URLs for improved SEO performance.
• Implement on-page and off-page SEO techniques to enhance search engine rankings.
• Monitor and analyze website traffic and search performance using SEO tools (e.g., Google Analytics, SEMrush, Moz).
• Conduct regular SEO audits to identify areas for improvement and ensure compliance with best practices.
• Develop and execute link-building strategies to increase domain authority.
• Collaborate with content, marketing, and development teams to create SEO-friendly content and improve website structure.
• Track competitor performance and adjust strategies accordingly to stay ahead in search rankings.
• Stay updated on the latest SEO trends, algorithm changes, and industry best practices.

Qualifications and Skills:

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush).
• Familiarity with HTML, CSS, and website optimization techniques.
• Strong analytical and problem-solving skills.
• Knowledge of content management systems (e.g., WordPress).
• Ability to work independently and manage multiple SEO projects.

Please note that we have requirements for this role in Madurai.